We want to give back.
Frmtoo aspires to have a tangible impact at the grass root level and become an online platform for philanthropy in the Arab world that enables direct financial assistance to those in need, facilitates the flow of capital and access to finance while promoting kindness through the use of technology.
Jenny and Mohammed Atout
The idea of Frmtoo came from us visiting places in Amman, Jordan, where we wanted to help people in need. As a non-resident of these under-privileged areas, the logistics of getting there, finding the right families to help and distributing donations (mostly in cash) was very challenging.
From talking to our family and friends, we noticed that so many people want to help, but would rather not donate through large organizations as they cannot directly see where their money goes.
So we thought of a way to build a platform where we connect people like us who want to give directly with the people in need, using the power of story telling and a range of tools such as online payments, mobile wallet technology, peer-to-peer transactions and pre-paid gift cards.
Naturally, as we have a very strong connection to Sweden, we are also collaborating cross-borders, partnering with innovative Swedish companies, leveraging their knowledge and expertise to maximize impact.
Another aspect is Financial Inclusion where, post the launch of the National Strategy for Financial Inclusion and the roll-out of mobile wallets in Jordan, we are for the first time able to reach people in need directly with financial assistance from the comfort of our own home.
You will see directly where your donation makes a difference. Now everyone with a mobile phone can help and we are promoting financial inclusion in the process!